We make recirculating kids clothes a first resort. Not an afterthought

Brand integrated resale from the team who brought you thelittleloop - the UK’s leading circular marketplace for kids.

Take back your secondary market

225million items of kidswear are trapped in UK cupboards because parents don’t have the energy to resell them via peer-to-peer platforms or brand led takeback schemes.

The ones which escape, are sold on Vinted and other Peer-to-peer sites, cutting you out of the loop and degrading the value of your products.

There is a third way…

-Kat Fellows

This is actually GENIUS!! I CBA to sell my kids clothes. I end up just stuffing it in the loft, getting overwhelmed, giving it away...and ultimately feeling guilty.

I also hate buying full price clothing. BUT I love new clothing.

The solution here is to buy new AND send it back when finished to be resold. I can see the money I'll get back at point of purchase when I return it to give it a new lease of life! This has so much exciting scope!

thelittleloop testing with 120 parents

92% of parent testers want to use RELOOP. 78% say it would make them more likely to buy from a brand which offers it!

TELL ME MORE!

  • Increase Online Sales

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    Display resale prices throughout your primary e-comm journey with our widgets to boost conversion rates and AOV

  • Improve Brand Loyalty

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    Customers can exchange their RELOOP credit (from any item returned) for vouchers to spend on your website via the RELOOP voucher store

  • Unlock Resale Revenues

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    Earn 10% commission on every single resale of your items with our item-level tracking technology

  • Future Proof Your Business

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    Sustainability is now a requirement not an option. We will provide access to reuse data which demonstrates the impact you’re having, while getting you ahead of pending end-producer-responsibility legislation.

  • Resale that really works

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    Our market leading resale marketplace, bringing together all the best brands, PLUS a seamless customer resale journey, means parents will actually trade-in items AND buy more!

  • Easy for customers, easier for you!

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    Our end-to-end solution takes care of every part of the resale process. From sale to resale, via reverse logistics, and everything in between. Deal with just one circularity partner, for effortless impact.

  • Resale has never been better designed for the kidswear market

    Contact Us

How does it work?

Connect your website

Use our simple plugin to display resale prices through your e-commerce journey and enable customers to save purchases for resale at a later date.

Make sales as usual

Our widgets will actually increase primary conversion, while planting the seed for customers to resell their items when they no longer need them.

https://thelittleloop.com/secondhand/tradein

Earn cash and loyalty

Customers resell their items with a swipe of the finger and zero hassle. You passively earn 10% commission on every single sale AND loyalty as customers can exchange their earnings for vouchers to spend in your online store.

Enable Resale

After checkout the customer can connect their purchases to their thelittleloop resale closet where they are digitised for later resale. We will remind them to trade their items in when the time comes.

✺ Frequently asked questions ✺

  • Few people have the time to send items back to many different ecommerce sites, particularly with childrenswear. They tell us they would rather use Vinted. This will get more acute as more brands launch disaggregated take-back schemes.

    Because we partner with the best kidswear brands, AND accept clothing from elsewhere, we reduce parent hassle, increase engagement and so impact and overall revenue.

  • Simple. Literally. This is the simplest, most frictionless way for parents to resell their children’s clothing.

    Not only will we resell items imported via partner brands, we will also take any other clean wearable item of children’s clothing and donate it to our baby-bank partners.

    And in return they can choose to spend their earnings on vouchers for something new!

    Making us a one-stop, joy filled, stop to recirculate kids clothes.

  • Nada. Nothing. Zip. In our launch phase we are offering our integration free to all partner brands. AND we give you 10% of every resale of your items.

    We simply take a share of the revenues generated to cover the cost of processing the items, reselling them, and managing customer care.

  • Tech widgets to promote resale on your website

    Data integration to enable purchases to be digitised for later resale

    Garment handling, laundry and quality control

    Resale of returned items including listing, marketing, shipping, packaging and customer service

    Payments to reselling customers and you

    Presence in our voucher store

    Recycling of unsellable items and donation of unbranded items

    Branded resale portal on your website for a multi-channel resale offering (optional paid service)

    Reporting Module designed to meet the needs of new European EPR legislation (optional paid service)

  • It operates as a simple Shopify Plugin using API to collect product data, and return trade-in prices via our widget. It takes just 2 hours to integrate and we’ll even build you a ‘how it works’ page.

    Data is handled according to GDPR and nothing is utilise without customer permissions.

  • We are the market-leading circular clothing platform for kids in the UK. We have 4 years deep experience in kidswear circularity and we’ve used that to build a solution especially tailored to the kidswear and maternity industry. Including:

    • tried and tested revenue share technology

    • a bespoke tech platform built to track garments at the item level

    • in-house garment care and Quality Control for brand protection

    • a tech and UX team specialised in building experiences which remove ALL friction.

    And we have backing from Innovate UK, and private investors, who have done the due diligence so you don’t have to!