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Why do you rent branded clothes?

Put simply we want to help everyone access the most ethical and sustainable brands on the market. We want to give everyone the option to move away from cheaper fast-fashion brands, and put their money into companies which are going out of their way to put people and planet first.

By working with the best organic and ethical brands who are dedicated to sustainability and fair treatment of their workers we hope to help the fashion industry to change from the inside. We will help those brands become even more sustainable by adopting circularity (reuse of their clothing) as part of their business model.

How does it work?

Instead of buying clothing from our brands, we give them a share of the rental revenue. That way they are incentivised to create clothing which is better quality and lasts for longer…if their clothes fell apart after only 1 or 2 rentals they would make a loss!

And together we learn about what garments, fabrics, designs, last the longest. So that they can feed that knowledge back into their supply chains to improve their production even more.

So it’s not all about ‘being into the latest brand?’

No. Of course our brands produce beautiful clothes. But that’s just one of the reasons why they’re so amazing.