What kind of thelittleloop parent are you?

Back when we were kids, it was the norm to share clothes, whether it was your big brother’s baggy jumpers or hand-me-down school gear from your mum’s friends. Then came the unsustainable fast fashion movement, where imported clothing became so cheap that everyone had lovely brand new outfits whilst charity shops burst from door-to-door with old donations. Now, thanks to thelittleloop’s fashion innovation, clothing your children can be done with substance, style, and one eye on the environment.

Our kids’ clothing rental service provides sustainable clothing and sustainable brands in a way that makes sure your children’s fashion is as fresh as you’d like the environment to be. Not yet sure if renting clothes for your children is quite right for you? You might be surprised! We’ve identified five different types of parents who’ve made rental work for them. Do any of them resonate with you?

Let’s find out!

The ‘after-school’ renter

Jo lives with her son, Oscar, he just turned five and he’s loving his first year at school, but he’s growing faster than Jo can keep up with.

She notices that Oscar spends most of his waking hours in his school uniform, and that his non-uniform outfits are getting a bit on the small side.

Now that Oscar is getting a bit older, he wants to look nice and smart when he gets out of his uniform, especially if he’s got a playdate or they are visiting family at the weekend.

However, Jo is concerned that with Oscar growing so fast and spending most of his time in uniform, it wouldn’t be very sustainable or economical to buy him lots of new clothes. 

thelittleloop is the solution Jo and Oscar have been seeking. Our kids’ clothing rental subscription allows Jo to introduce some variety and options to Oscar’s wardrobe for when he’s out of his school uniform. He can even choose his own clothes. And Jo doesn’t have to break the bank to get a range of stylish, quality outfits. Supplementing these with a few comfy basics from the high street, for Oscar to wear for messy play, makes the perfect wardrobe. Everyone’s a winner!

The ‘topping up my second-hand haul’ renter

Emily is a proud mum to Ella and Evie. Since they were born, there’s been no shortage of hand-me-downs from Emily’s amazing network.

Every year she gets bin bags full of clothes - from pyjamas to snowsuits - in the next size up. Not all of it is to her taste, but these secondhand clothes have saved her a small fortune and make her feel more eco-friendly.

But, Emily feels like she’s missing out on choosing clothes with her girls. And she wants to empower them to develop their own identity. Ella and Evie aren’t too demanding, but Emily wants them to have just a couple of up-to-date outfits in good quality that let them express themselves. She wants to innovate and try something that gives her and her daughters more fashion freedom. 

Fortunately for Emily, her new subscription to thelittleloop gives her more autonomy over her daughters’ style. To complement her 2nd-hand clothing strategy, she’s embracing a new and more fun way of dressing her daughters sustainably. Now, as the girls grow, they can show who they are through what they wear.

The “buying less new” renter

Meet Natalie and her two sons, Alfie and Zac. The boys love posing for mum’s mini-photo shoots, which is good because they’ve got dozens of matching outfits and cool ensembles to use.

Nat has never had an issue investing in the boys’ wardrobes, making sure they had the latest releases and always dressing them with care.

Recently, Nat has started to notice that there are a lot of old clothes the boys don’t wear anymore, either because they’re too small or they’re not trendy enough.

She’s got boxes and boxes full of clothes from all sorts of ethical brands, and in her head, she starts to add up the cost of all these obsolete items.

Natalie decides to buy fewer new items for the boys, and that’s when she discovers us. thelittleloop fills Natalie with confidence, as she can use our subscription service as an alternative to buying new without having to compromise on quality and variety. Problem solved, Alfie and Zac get some great outfits from sustainable brands at a fraction of the cost, and every season she can update their wardrobe. 

The “save me time and space” renter 

Polly is juggling a full time job, raising kids, being more ethical, swimming lessons, piano lessons, playdates and keeping on top of all the never-ending tasks that an independent, working mother has to face.

She bosses all of these tasks for her two kids, Rose and Alex. But being as busy as she is, Polly’s hard-pressed to find the time to go out and buy loads of kids clothes.

And the idea of sorting through their wardrobes every time they grow brings her out in a cold sweat...she often throws things away just to save time and space.

thelittleloop has helped Polly to tackle this by introducing her to our convenient kids’ clothing rental service. Now, she can pick out all the outfits online in one place and get them sent straight to her home. And when Rose and Alex are done with those outfits further down the line, she can easily send them back and swap them for something new. Her subscription has not only helped Polly save time, and declutter her home but also maintain her strong ethical values, as she doesn’t have to dispose of old clothes like before. 

The “my 2nd child is a different sex” renter

When Jenny gave birth to Wilf, she found herself surrounded by beautiful clothes. Gifts from friends and things she just couldn’t help buying for her little man.

Little did she know he’d wear them for hardly any time at all. It seemed such a waste of money. But she convinced herself that it was ok because she knew she could pack them away and put them in the loft in case she had another baby. Then, Winnie was born, and all of those boy clothes she’d stored didn’t work out as she’d hoped. 

And now she’s faced with a problem that many mothers encounter - she’s got two kids, two different sexes, two different ages, who both need new clothes. When it was just Wilf, she was spending quite a lot on sustainable brands, but now she’s got to reassess the situation and find a new solution for both of her kids that doesn’t hurt her pocket, the planet, or their style. A kids clothing rental service is just the ticket.

Jenny was delighted by our innovative and ethical method of clothing rental. Not only does it give her access to all of the amazing sustainable brands she loves and wants to dress her kids in, but in a much more affordable and environment-friendly way than buying items brand new. 

What type of renter are you?

Having read these profiles, was there one that resonated most with you? Here at thelittleloop, we want to be the logical conclusion for clothing your children in an affordable and sustainable way. Ready to start selecting outfits? Let’s go!

Image credits: Priscilla Du Preez, Terricks Noah, Alexander Dummer, Andriyko Podilnyk, Sai De SIlva, Kevin Gent, all from Unsplash.