Back when we were kids, it was the norm to share clothes, whether it was your big brother’s baggy jumpers or hand-me-down school gear from your mum’s friends. Then came the unsustainable fast fashion movement, where imported clothing became so cheap that everyone had lovely brand new outfits whilst charity shops burst from door-to-door with old donations. Now, thanks to thelittleloop’s fashion innovation, clothing your children can be done with substance, style, and one eye on the environment.

Our kids’ clothing rental service provides sustainable clothing and sustainable brands in a way that makes sure your children’s fashion is as fresh as you’d like the environment to be. Not yet sure if renting clothes for your children is quite right for you? You might be surprised! We’ve identified five different types of parents who’ve made rental work for them. Do any of them resonate with you?

Let’s find out!

However, Jo is concerned that with Oscar growing so fast and spending most of his time in uniform, it wouldn’t be very sustainable or economical to buy him lots of new clothes. 

thelittleloop is the solution Jo and Oscar have been seeking. Our kids’ clothing rental subscription allows Jo to introduce some variety and options to Oscar’s wardrobe for when he’s out of his school uniform. He can even choose his own clothes. And Jo doesn’t have to break the bank to get a range of stylish, quality outfits. Supplementing these with a few comfy basics from the high street, for Oscar to wear for messy play, makes the perfect wardrobe. Everyone’s a winner!

But, Emily feels like she’s missing out on choosing clothes with her girls. And she wants to empower them to develop their own identity. Ella and Evie aren’t too demanding, but Emily wants them to have just a couple of up-to-date outfits in good quality that let them express themselves. She wants to innovate and try something that gives her and her daughters more fashion freedom. 

Fortunately for Emily, her new subscription to thelittleloop gives her more autonomy over her daughters’ style. To complement her 2nd-hand clothing strategy, she’s embracing a new and more fun way of dressing her daughters sustainably. Now, as the girls grow, they can show who they are through what they wear.

She’s got boxes and boxes full of clothes from all sorts of ethical brands, and in her head, she starts to add up the cost of all these obsolete items.

Natalie decides to buy fewer new items for the boys, and that’s when she discovers us. thelittleloop fills Natalie with confidence, as she can use our subscription service as an alternative to buying new without having to compromise on quality and variety. Problem solved, Alfie and Zac get some great outfits from sustainable brands at a fraction of the cost, and every season she can update their wardrobe. 

thelittleloop has helped Polly to tackle this by introducing her to our convenient kids’ clothing rental service. Now, she can pick out all the outfits online in one place and get them sent straight to her home. And when Rose and Alex are done with those outfits further down the line, she can easily send them back and swap them for something new. Her subscription has not only helped Polly save time, and declutter her home but also maintain her strong ethical values, as she doesn’t have to dispose of old clothes like before. 

And now she’s faced with a problem that many mothers encounter - she’s got two kids, two different sexes, two different ages, who both need new clothes. When it was just Wilf, she was spending quite a lot on sustainable brands, but now she’s got to reassess the situation and find a new solution for both of her kids that doesn’t hurt her pocket, the planet, or their style. A kids clothing rental service is just the ticket.

Jenny was delighted by our innovative and ethical method of clothing rental. Not only does it give her access to all of the amazing sustainable brands she loves and wants to dress her kids in, but in a much more affordable and environment-friendly way than buying items brand new. 

What type of renter are you?

Having read these profiles, was there one that resonated most with you? Here at thelittleloop, we want to be the logical conclusion for clothing your children in an affordable and sustainable way. Ready to start selecting outfits? Let’s go!

Image credits: Priscilla Du Preez, Terricks Noah, Alexander Dummer, Andriyko Podilnyk, Sai De SIlva, Kevin Gent, all from Unsplash.