Seasonal style changes, combined with a growing need to be sustainable, stylish, and financially conscious, can make clothing your kids seem like a headache. Fret no more, we’ve knocked our heads together, pooled our industry knowledge, and developed the perfect, simple, clothing strategy for dressing your children sustainably, without ever having to compromise.

To do it we’ve exchanged ideas with parents up and down the land: Some who buy entirely new kids’ clothes; some who rent; some who revel in their second-hand hauls, and others who embrace a mixture of all three.

Buying New vs Renting vs Acquiring Second-hand Items

First of all, let’s have a look at the facts:

Is there such a thing as an optimal clothing strategy?

There’s no right or wrong way of clothing your children.  But we think there is a way to combine all of the options so that you minimise the impact of clothing your children on your wallet and the environment.

What to do next to get your strategy underway...

If you feel like giving this a shot, why not adding rental alongside your children’s existing wardrobe to test it out. By renting clothing, the level of style and substance in any wardrobe is naturally going to improve, and it also works as a season solution for parents who just want a few extra bits when the weather starts changing.  

You can always adapt, edit, and improve your strategy until you find what works for you.